This holiday season, more shoppers are expected to use chatbots to figure out what to buy. This holiday season, rather than searching on Google, more Americans will likely be turning to large language models to find gifts, deals, and sales. Retailers could see up to a 520 percent increase in traffic from chatbots and AI search engines this year compared to 2024, according to a recent shopping report from Adobe . OpenAI is already moving to capitalize on the trend: Last week, the ChatGPT maker announced a major partnership with Walmart that will allow users to buy goods directly within the chat window. As people start relying on chatbots to discover new products, retailers are having to rethink their approach to online marketing.

NVIDIA CEO and co-founder Jensen Huang commends President Donald Trump's A.I. agenda and outlines what the country's job future will look like on'Special Report.' Three years ago, I said Google was going the way of the dial-up modem. People called me crazy with a capital K. Well, I was spot on. ChatGPT now has over 180 million users and powers more than 800 million sessions each week. Google's own AI Overviews appear in over 60% of search results.